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Dunwell Studio / Insights for online retail

Evidence. Judgement. Action.

See what matters.
Know your next move.

There is a business story inside your sales data. Dunwell finds it, tests it and turns it into a clear decision.

Dunwell Insights helps you understand what changed and where to focus. Dunwell Creative makes product content to put the next step into action.

View our work Start a brief

Every job. Done well.

Five sample studies Independent practice · United Kingdom

01 / Sample work

Five questions every shop asks.

01Growth CheckSales grew 1.9%. Was the business actually getting healthier?Public data02Campaign Impact CheckDid the email campaign sell more, and should it go to fewer, better-chosen customers?Public data03Stock & Demand PlannerHow much demand do empty shelves hide, and how much should each store order?Public data04Conversion CheckWhere do visitors drop out before buying, and what should be tested first?Public data05Returns & Margin LabHow much do returns really cost, and can we predict which items will come back?Synthetic data

View all five studies

02 / Inside a study

Growth Check · Public-data study

More revenue.
A quieter warning.

Sales grew 1.9%. Beneath that headline, existing customers bought less and new business filled the gap.

The decision: test a more focused approach to repeat buying, before spending more to replace lost customers.

Inside the Growth Check

UCI Online Retail II · 2009–2011
Independent sample analysis, not client work.

Evidence / 01Revenue movement

What changed beneath the headline

Net revenue between two complete trading years. Customer movements, guest checkouts and small adjustments reconcile to the total.
Read the report ↗Explore the dashboard ↗

03 / Where to focus

Start with the decision.
Then follow the evidence.

01

Understand the change

Separate changes in orders, basket size, customer mix and repeat buying.

02

Find the next priority

Identify the customers and products that deserve a closer look.

03

Plan with uncertainty

Explore demand scenarios and make the assumptions behind a plan visible.

04 / The Dunwell standard

A recommendation
you can question.

Good analysis makes its reasoning visible. You should understand why an action is worth considering—and what could change the answer.

How Dunwell approaches the work ↗
  1. 01

    Trace the evidence

    Clear definitions, checked totals and a route from the finding back to the underlying data.

  2. 02

    State the limits

    Observed results, predictions and illustrative scenarios are treated separately.

  3. 03

    Make the action testable

    A practical next step, a measure of success and the assumptions that need testing.

05 / Working together

One clear question.
A considered answer.

Dunwell Insights

Better decisions begin
with a better question.

Tell me what you need to understand ↗

Every job. Done well.